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Reebok was founded in 1958 as a subsidiary of J.W. Foster & Sons, from the brothers Joe and Jeff Foster in the UK. Paul Fireman, an American businessman, was justified after a bold investment, acquiring Reebok's exclusive rights in North America.
The original brand name was inspired by a Gray Rhebok, an African antelope.
Reeboks debut was the Classics collection in the 1982 as the "Freestyle" sports shoelaunched. It was designed specifically for the aerobic female audience. A year later, the men's version of the Freestyle was introduced as "Ex-O-Fit", known as "Classics Leather", changing all every running expierience.
Following the launch of the Classics brand, was Sport which aimed on sports such as CrossFit, Fitness & Training, Running, Combat, as well as Studio workout. Reebok Sport has helped create shoes specifically for those who train with Les Mills programs. Reebok's partnerships with athletes and artists such as Victoria Beckham and many other big names could not be missed.