• Arena Graphic . Men's Swim Briefs
  • Arena Graphic . Men's Swim Briefs
  • Arena Graphic . Men's Swim Briefs
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  • Arena Graphic . Men's Swim Briefs
  • Arena Graphic . Men's Swim Briefs
  • Arena Graphic . Men's Swim Briefs
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Arena Graphic . Men's Swim Briefs

€15.99€15.99 Lowest Price in 30 Days€19.99 Recommended Retail Price

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This adidas product is sold & returned only by adidas and is available only within Greece. *It is also excluded from all promotions, coupons and purchases via e-gift card. Learn more
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Arena Graphic . Men's Swim Briefs

Timeless, classic men's swim brief, specially designed to withstand the passage of time and at the same time to offer absolute freedom of movement. The Arena logo on the front completes the look.

Features

• Composition: 80% polyamide / 20% elastane

• UV + 50 protection

• Chlorine resistant

• Suitable for water sports

• Dries quickly

Extra Details

• Arena logo

• Color: Blue

005325-700
9000104490_5123

About Arena

Arena was created in 1973 by Horst Dassler, son of Adidas founder Adolf Dassler, in order to manufacture competitive swimwear. The idea of producing sportswear came up to Dassler after the astounding performance of swimmer Mark Spitz at the 1972 Summer Olympics in Munich, where he won seven gold medals. In 1973 the brand launched its first swimwear line, the "Skinfit", made of an ultra-light fabric only weighing 18 grams. One year later, Arena signed its first sponsorship agreement with Australian swimmer Shane Gould, who had won 5 Olympic medals at Munich. Arena released a swimsuit collection with her name. Having realised that sponsorship was a key to his brand's success, Arena signed other individual athletes for the 1976 Summer Olympics in Montreal. Some athletes sponsored were Mark Spitz, Novella Calligaris, Steve Furniss, David Wilke, Shirley Babashoff, Gary Hall, Klaus Dibiasi, and Ulrika Knape, among others. During the 1980s, Arena introduced the "Flyback" suit, designed to thin straps to create larger shoulder openings. Other swimsuits launched were the "AquaRacer" (1990) and the "X-Flat" (1997), while the brand continued to recruit new talents to add to its list of sponsorships. Some of the athletes signed were Alexander Popov and Franziska van Almsick. In 2019, Arena bought the global brand rights to Italian swimwear brand, Diana.

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